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Retail Trade Profile
Total Retail Sales
The table below reports retail sales statistics for Page County.
This table also includes the county pull factor that shows the
relative strength of the retail sector in the county. The pull factor
is derived by dividing the county per capita retail by state per
capita retail sales. Pull factors greater than 1 represent retail
sector strength, while pull factors less than 1 show sector weakness.
1. Retail Sales
Page County
| Fiscal Year |
Total Retail Sales in millions |
Number of Retail Firms |
Sales Per Firm |
Per Capita Sales |
Pull Factor |
1998
1997
1996
1995
1994
1993 |
106.45
105.61
108.15
102.51
99.41
94.00 |
603
619
629
633
640
649 |
176,605
170,619
171,865
161,949
155,269
144,842 |
6,208
6,292
6,466
6,109
5,973
5,640 |
0.61
0.62
0.63
0.60
0.59
0.55 |
2. Town Retail Trade, 1998
Page County
| |
Population Estimate |
Total Retail Sales (In Millions) |
Number of Retail Firms |
Sales Per Firm |
Per Capita Sales |
Pull Factor |
Clarinda
Coin
Essex
Shenandoah |
5,176
271
913
5,635 |
$42.63
$0.34
$2.65
$81.60 |
209
11
32
243 |
$204,239
$31,439
$83,351
$336,164 |
$8,237
$1,247
$2,899
$14,482 |
0.81
0.12
0.28
1.42 |
A few towns in Iowa straddle county lines. Although the retail for
these towns are divided between the countries in which they are
located and appear in total sales of each county, the town data is
reported only for the county. Also, town data in only reported for
towns with 10 or more businesses to protect business confidentiality.
As a result, some towns may not appear in this table, but all data is
included in the county totals.
Retail Trade Analysis
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Potential sales is an estimate of
the amount of money that could be spent on retail goods and
services by residents of the county based on the county's income
and population. Potential sales are calculated by multiplying the
county population by the per capita sales for the state and
adjusting for the county's income level (index of income). The
"surplus" or "leakage" is calculated by subtracting potential
sales from actual sales. |
 |
3. County Retail Trade Surplus or Leakage
Page County
| Fiscal Year |
Population Estimate |
Potential Sales (In Millions) |
Actual Sales (In Millions) |
Surplus or Leakage (In Millions) |
Surplus or Leakage as % of Potential |
| 1998 |
$17,147 |
$157.68 |
$106.45 |
-$51.24 |
-32.5% |
| 1997 |
$16,784 |
$156.39 |
$105.61 |
-$50.78 |
-32.5% |
| 1996 |
$16,726 |
$148.07 |
$108.15 |
-$39.93 |
-27.0% |
| 1995 |
$16,781 |
$143.68 |
$102.51 |
-$41.34 |
-28.7% |
| 1994 |
$16,644 |
$164.14 |
$99.41 |
-$35.73 |
-26.4% |
| 1993 |
$16,668 |
$127.75 |
$94.00 |
-$33.75 |
-26.4% |
Retail Sales by Merchandise Category
This table reports the county's retail sales by merchandise category.
The Utilities, Miscellaneous, and Motor Vehicles merchandise groups
are not shown here but are included in the Total Sales amount. If
there are less than five businesses in a merchandise category, sales
figures are not reported in order to protect business confidentiality.
4. Retail Analysis by Merchandise Category,
1998
Page County
| Merchandise Group |
Number
of Firms |
Potential Sales (millions) |
Actual
Sales (millions) |
Surplus
or Leakage (millions) |
Surplus
or Leakage as a % or Potential |
Percent
of Total Sales |
| Building Materials |
7 |
8.66 |
2.5 |
-6.17 |
-71.2% |
2.3% |
| General Merchandise |
12 |
18.65 |
6.72 |
-11.93 |
-64.0% |
6.3% |
| Food |
5 |
21.00 |
11.93 |
-9.08 |
-43.2% |
11.2% |
| Apparel |
10 |
3.51 |
1.87 |
-1.65 |
-46.9% |
1.8% |
| Home Furnishing |
7 |
5.51 |
2.13 |
-3.37 |
-61.2% |
2.0% |
| Eating and Drinking |
38 |
12.34 |
9.30 |
-3.04 |
-24.6% |
8.7% |
| Specialty Stores |
116 |
11.05 |
5.37 |
-5.68 |
-51.4% |
5.0% |
| Services |
204 |
18.51 |
10.67 |
-7.84 |
-42.3% |
10.0% |
| Wholesale |
44 |
13.48 |
6.15 |
-7.33 |
-54.4% |
5.8% |
| Total Sales |
603 |
157.68 |
106.45 |
-51.24 |
-32.5% |
100.0% |
Effective Buying Income
Effective buying income is a measure of
"after-tax" or disposable income. Median household income represents
the midpoint of disposable income for all house holds in the county.
The index of income measures the county's per capita income relative
to the state. For example, and index number of110 would indicate that
the county's per capita income id 10 percent above the states average.
5. Effective Buying Income, 1998
| |
Total
EBI ($000) |
Median
Household EBI |
Index
of Income |
| Page County |
$239,527 |
$28,567 |
90.1 |
| State |
$44,235,017 |
$32,694 |
100.0 |
6. Income Distribution by Household,
1998
Compared ti the state, Page County had a
higher proportion of low income households (less than $20,00 median
EBI), and a lower proportion of higher income households ($50,000 and
over).
| |
Page
County |
State |
| Less Than $20,000 |
34.5% |
28.4% |
| $20,000 to $34,999 |
27.2% |
25.2% |
| $35,000 to $49,999 |
17.2% |
19.7% |
| $50,000 and over |
21.1% |
26.7% |
Population
From 1990 to 1998, Page County's
population increased an estimated 1.8 percent. The state's population
increase 3.1 percent. There are an estimated 6,700 households in the
county with an average of 2.56 people per household.
Compared to the state, Page County has a
lower proportion of young people (age 17 or younger), and a
higher proportion of older people (age 65 or older).
7. Age Distribution of population,
1998 estimate
| |
Page County |
State |
|
Population |
% |
Population |
% |
| Total |
17,130 |
100 |
2,852,423 |
100 |
| Age 0-17 |
4,057 |
23.7 |
725,325 |
25.4 |
| Age 18-44 |
5,959 |
34.8 |
1,090,472 |
38.2 |
| Age 45-64 |
3,664 |
21.4 |
607,362 |
21.3 |
| Age 65-84 |
2,901 |
16.9 |
367,949 |
12.9 |
| Age 85+ |
549 |
3.2 |
61315 |
2.1 |
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